Which Side Is The Nike Tick On?

Is the Nike tick always on the left?

The Nike Swoosh was the left in the logo design as only identifier of the company..

Why is the Nike tick backwards?

The backward Nike Swoosh takes its shape from the brand’s box logo, because the traditional AJI Swoosh extends into the heel and never has an end point. The backward Nike Swoosh takes its shape from the brand’s box logo, because the traditional AJI Swoosh extends into the heel and never has an end point.

Is the Nike logo a tick?

The student chose the now iconic ‘swoosh’ because he thought it symbolised the speed of sound. Knight didn’t approve of the design at first, likening it to a checkmark, but went with it anyway as he thought it was the best they could come up with.

What does the Nike tick represent?

At its most fundamental level, the Nike Swoosh represents motion and speed. The shape depicts an arc of movement. The word ‘swoosh’ is onomatopoeia for the sound you’d hear as Lebron James or Michael Jordan zips past you en route to a spectacular dunk. In Greek mythology, Nike is the Winged Goddess of Victory.